Love the E*TRADE babies.

Watch them. Talk about them. Blog about them.

(but I haven’t opened an account with them)

Great entertainment. Keeps the name in everyone’s face. Both good things. But I always wonder if all that energy (time & money) pays in the end (or couldn’t be better allocated).

The truth is, I guess, it’s like anything. Big awareness can eventually trickle down to a smaller active group of paying customers. I might not be a buyer but on my dime I’m putting the message in front of people.

So many great spots but these “outtakes” below kill me (especially the laughfest beginning at 0.22 and the “oh my goodness” clip at 0.55)…

(thanks Frank & Laurie)